WHAT IS ALHOUSH.COM?
The word alhoush means "courtyard" in Arabic. It is a place that has always been central to households in the Near East, as it is the meeting point that gathers family members around a physical and moral space.
alhoush.com is both a physical and virtual expo of Arab art and design: a common space that allows the public to purchase from and interact with the design and art community.
alhoush.com will achieve its objectives through two primary activities:
Creating a traveling exhibit and forum that will not only attract all the successful and emerging designers and artists to discuss the latest developments, but will also sell their works in a massive expo organized annually.
Creating an extensive e-commerce web portal where the works are sold and shipped around the world.
WHY IS ALHOUSH.COM IMPORTANT?
The Arab world faces tremendous challenges, not the least of which is the fact that needs to create a 100 million jobs within the upcoming ten years. We fundamentally believe that art and design can play a central role in rising to this challenge.
alhoush.com is an enterprise that serves as a centre for the preservation and development of Arab art and design. By art and design, alhoush.com means four central pillars:
. Art (such as painting, print and sculpture)
. Furniture and accessories
. Fashion design (such as clothing, accessories, jewelry)
. Crafts from Community Empowerment Projects
alhoush.com is not only about empowering the designer and art community in the Arab world, but also about serving as a catalyst for creating an economy and shedding light on their tremendous achievements. It creates a common space for innovation in Arab art and design in a way that allows it to take its rightful and well-deserved place in the world.
THE MORAL ESSENCE (WHAT MOTIVATES US):
. Empowering Arab Youth
. Showcasing and Encouraging Arab Innovation
. Celebrating and Stimulating Entrepreneurialism
. Fighting Stereotypes and Telling the Real Story
WORKING WITH ALHOUSH.COM
Alhoush.com is run by a team of dedicated professionals who are not only deeply passionate about the mission of the initiative to empower Arab artists and designers, but are also committed to provide the highest standards of service. If you think you have what it takes to join this family, send us your CV with a brief covering letter outlining your credentials and clearly stating how you can bring value to the project at hr(a)alhoush.com.
A central pillar for the success of alhoush.com is its network of ambassadors throughout the Arab world. A highly exclusive position, the ambassador plays a crucial leadership role in connecting with alhoush’s artists in his or her country, identifying new artists and designers, assistance in the follow-up and logistics when needed, as well as representing and promoting alhoush’s community at all levels.
As an expression of gratitude to their dedication, alhoush.com’s ambassadors are invited to attend and participate at the annual alhoush expo with all expenses (ticket and accommodation) paid by alhoush.com. The expos will be a notable international event and forum (on a massive scale) involving 300 artists and designers from 22 countries, as well as a plethora of speakers and art collectors.
If you think you have what it takes and are interested in becoming an alhoush ambassador in your country, please write to us at info(a)alhoush.com
SPONSORS AND PARTNERS
Alhoush.com could not fulfill its mission of empowering art and design in the Arab world, without the support of sponsors and partners who share its vision and steadfast commitment to the development of an innovation economy in this young region.
If you believe in the vision and are interested in finding out how you can help this initiative, by all means write to us at info(a)alhoush.com. Partnership opportunities exist for a variety of prospective sponsors, including governments, NGOs, media organizations, online portals, and corporations (CSR).
The following is an example of some the sponsor benefits:
- Partnering in a project that could be a aligned with the sponsor’s corporate social responsibility interests since its mandate is assisting in the development and preservation of Arab education and culture by empowering Arab artists and designers in earning a decent income from their works and showcasing their tremendous talents.
- Being a key sponsor in alhoush Expo of Arab art and design in a key international city has profound strategic PR benefits in a country that has vast resources and great tourism base. In other words, it offers unique brand recognition opportunities.
- Through over 150,000 projected unique visitors per month, a mass online campaign, as well as regional and international media coverage, the sponsor will enjoy excellent visibility as a leading supporter for Arab art and design and a real catalyst for providing Arab youth with an alternative to their often sordid and helpless reality of unemployment.
DETAILS OF GOLD SPONSOR BENEFITS
- Moderate and logo placement in opening ceremony of exhibit.
- Moderate logo placement on exhibit brochure.
- Corporate logo (medium) on exhibit program cover.
- Corporate logo (medium) included on all promotional materials.
- Corporate logo (medium) included in multiple e-mails to approximately 15,000 people.
- Corporate logo (medium) included on all exhibit sponsor signage.
- Logo placement on the Country Page of choice as per design below
- Web Link from exhibit website to sponsor’s website.
- The opportunity to place inserts or promotional giveaways into delegate kits.
ADEVRTISING WITH ALHOUSH.COM
Excellent opportunities exist for relevant advertisers who are interested in reaching out to the important segment of society to which the site caters. Alhoush.com attracts a very diverse visitors’ base; from artists and designers to affluent art lovers and collectors. The inventory below is available at a rate of US$ 50 per one thousand impressions for the bottom banner and US$ 40 per one thousand impressions for the side banners. Please note that because of its unique mission and a set of moral standards to which the project is committed, alhoush.com will reserve the right to screen and decline potential advertisers based on its own internal criteria.
If you need any help or wish to contact alhoush.com you can do so by email to info(a)alhoush.com or via phone at +96264631133 (Office hours are Saturday to Thursday, 9:00 am to 5:00pm, Amman Time).
Alhoush.com was co-founded by Ehab Shanti and partners who are passionate and deeply committed to art and design as means to development.
Ehab Shanti is a communications expert with over 20 years of experience. He is the President and Founder of Amandla Group (www.amandlagroup.com), which is a strategic communications consulting firm based in Amman and covering the MENA region. Prior to this, he worked as the Head of Communications of the UNDP in Jerusalem, where he served as the Spokesperson of one of the most sensitive offices of the UN. Called by Al-Quds Newspaper as “the dynamite of the artistic movement,” Mr. Shanti has carried out numerous successful artistic and cultural events that attracted international attention including several art auctions and exhibitions in Jerusalem and Dubai. A Canadian of Arab origin, Mr. Shanti has completed most of his education in Canada and holds a Masters of Public Administration (MPA) from Dalhousie University and several BA’s from Carleton University in Art History, Political Science, and Interdisciplinary Studies (High Honors). Mr. Shanti has extensive experience in communications and campaign organization including founding the Amandla Forum.